Template Variables

When writing email content or landing pages, you can use template variables — merge tags — to personalize the content for each recipient. Variables are replaced with each recipient’s actual values when the email is sent or the landing page is shown.

Wrap a variable in double curly braces: {{first_name}}. The available variables differ between the email (subject and body) and the landing page (and awareness message), because each is rendered in a different context. The editor validates this — you can’t save an email that references a landing-only variable.

Email variables (subject & body)

Variable	Description	Example output
{{first_name}}	Recipient’s first name	John
{{last_name}}	Recipient’s last name	Smith
{{full_name}}	Recipient’s full name	John Smith
{{email}}	Recipient’s email address	john.smith@company.com
{{position}}	Recipient’s job position	Senior Analyst
{{department}}	Recipient’s department	Finance
{{company}}	Your account (organization) name	Acme Inc.
{{campaign_name}}	The campaign’s name	Q2 Invoice Test
{{landing_url}}	The recipient’s tracked link	https://domain.com/l/abc123?d=…

Landing page & awareness message variables

Variable	Description
{{first_name}}, {{last_name}}, {{full_name}}, {{email}}	As above
{{company}}	Your account (organization) name
{{landing_url}}	The recipient’s tracked link
{{elearning_url}}	The recipient’s training link (for use on the awareness page)

Note

Variable names are case-insensitive and tolerate surrounding spaces — {{First_Name}} and {{ first_name }} both work. If a variable has no value for a recipient, it is replaced with an empty string. A variable name that isn’t on the list above is left in the content literally, so watch for typos and always send a test email.

For guidance on using these variables effectively in a campaign, see Designing Effective Campaigns §30.1.